Long-running Auckland food truck The White Lady had a complaint made against its operation to Auckland Council regarding the behavior of patrons.

Coming out of lockdown late 2021 an opportunity was identified for OceanaGold to collaborate on a project with the Waihi community to attract nation wide media exposure to promote the area as a summer holidays must do.

The Rinse Recycle Repeat campaign embraced the challenge of communicating a simple but valuable action into a measurable display of behavior change by utilizing a grass roots approach for nationwide outcome coupled with the incentive of a $25k cash prize.